Course Outline

Introduction

Leadership and Management Skills

- Introduction to Effective Sales Management

- Importance of sales managers in driving team performance.
- Key responsibilities and roles of a car sales manager.
- Leadership Styles and Strategies

- Different leadership approaches and their impact on teams.
- Adapting leadership style to motivate and engage salespeople.
- Communication and Motivation

- Effective communication techniques for providing clear instructions and feedback.
- Motivational strategies to boost team morale and productivity.
- Goal Setting and Performance Management

- Setting SMART goals for individual salespeople and the team.
- Monitoring performance and providing constructive feedback.
- Time Management and Prioritization

- Techniques for managing time efficiently.
- Prioritizing tasks to maximize productivity and focus on high-impact activities.

Sales Techniques and Customer Relations

- Understanding Sales Psychology

- Exploring the psychology behind customer decisions.
- Utilizing psychological principles to enhance sales strategies.
- Advanced Selling Techniques

- Consultative selling: Understanding customer needs and providing tailored solutions.
- Overcoming objections and handling difficult customers.
- Customer Relationship Management

- Building and maintaining strong customer relationships.
- Strategies for repeat business and customer referrals.
- Negotiation and Closing Skills

- Mastering negotiation techniques for win-win outcomes.
- Effective closing techniques to seal deals confidently.
- Ethical Selling Practices

- Importance of honesty, transparency, and integrity in car sales.
- Handling ethical dilemmas and maintaining a positive reputation.

Team Management and Development

- Recruitment and Onboarding

- Identifying qualities of successful salespeople.
- Structured onboarding process for new team members.
- Coaching and Training

- Conducting effective sales training sessions.
- Providing ongoing coaching to improve skills and performance.
- Performance Metrics and Analytics

- Identifying key performance indicators (KPIs) for measuring success.
- Analyzing data to make informed decisions and drive improvements.
- Conflict Resolution and Team Building

- Strategies for resolving conflicts within the team.
- Fostering teamwork and camaraderie among salespeople.
- Career Development and Succession Planning

- Creating pathways for career growth within the sales team.
- Identifying potential leaders and preparing for succession.

Business Acumen and Strategy

- Market Trends and Competitive Analysis

- Staying updated on industry trends and market dynamics.
- Analyzing competitors' strengths and weaknesses.
- Inventory Management and Product Knowledge

- Understanding the cars in inventory and their features.
- Managing inventory effectively to match customer needs.
- Customer Experience Enhancement

- Strategies to improve the overall customer experience.
- Implementing feedback loops for continuous improvement.
- Sales Forecasting and Budgeting

- Creating accurate sales forecasts to guide decision-making.
- Budgeting strategies for optimizing resources and expenses.
- Innovation and Adaptability

- Encouraging a culture of innovation within the sales team.
- Adapting to changes in the automotive industry and market.

Workshop Review and Action Plan

- Review of Workshop Topics

- Summarizing key takeaways from each day's sessions.
- Addressing any remaining questions or concerns.
- Action Planning and Implementation

- Participants outline actionable steps to implement what they've learned.
- Setting personal and team goals for improvement.
- Feedback and Continuous Learning

- Encouraging feedback on the workshop content and structure.
- Emphasizing the importance of ongoing learning and skill development.
- Certificates and Recognition

- Awarding certificates of completion to participants.
- Recognizing exceptional contributions and engagement.

Summary and Next Steps

Requirements

​​​​​Audience

  • Automotive Sales Manager 
  • Automotive Sales Supervisors
 7 Hours

Number of participants


Price per participant

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