Course Outline

DAY ONE

Introduction

  • The Qualities Of A Professional Salesperson
  • Selling, Negotiating, And Marketing: The Differences Between Them

Analysis And Planning Strategies

  • Business Analysis
  • Sales Forecasting

Understanding The Components Of A Successful Sale

  • The B2B Sales Process
  • Understanding ‘How’ People Buy And ‘Why’ They Buy
  • Facilitative Vs. Consultative Selling
  • The Buying And Selling Cycle

Knowing Your Customers

  • Targeting the Right Person In An Organization

The Customer / Buyer Meeting

  • Building Trust
  • Selling With O.P.E.N. Technique
  • Features, Advantages, Benefits
     

DAY TWO

Writing Effective Proposal

Sales Presentations

  • The 5Ps of And Effective Presentation
  • Preparation
  • Making A Presentation
  • Identifying Buying Signals

Closing The Sale

  • Avoiding Sales Resistance
  • Concluding The Agreement

Maintaining Key Accounts

  • Knowing Your Customers
  • Understanding Needs And Expectations
  • A Hierarchy Of Client Needs
  • Customer Relationship Management
  • Follow-Up And Follow Through
  • Understanding Behavioural Styles When Selling

Keeping Yourself And Others Motivated

  • Sales Motivation
  • Setting SMARTER Goals

The Way Forward

Requirements

This program is designed for those who have at least two years of professional selling experience

 14 Hours

Number of participants


Price per participant

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